Mass Market, an established New York based visual effects company, asked us to spice up the soundtrack of a commercial they had recently done for Jim Beam. For their own reel, Mass Market changed the timing of the video slightly, plus they envisioned a different approach for the soundtrack in contrast to what was originally used in the commercial. Therefore, we started from scratch with both music and sound. The animation itself is very cinematic using deep colors and dramatic camera angles to intensify the action. To complement the visual style musically, we went for an orchestral setting infused with electronic elements and beats to give it a modern touch.