Red Bull - Canal Race

With the initiative "Holy shit", Red Bull has organized live action sport events a bit everywhere in the world. Nerves of steel are more than required to take part in these extreme sport kinds, not only because of the physical hardness but also because the practice of these activities can be very dangerous. To advertise and select participants for three events taking place in the Netherlands, production company De Haaien developed a series of commercials to be broadcasted on MTV Networks. The "Canal Race" was the second one whereby we got commissioned to provide sound, voiceover and music.