Red Bull - Crashed Ice

With the initiative "Holy shit", Red Bull has organized live action sport events a bit everywhere in the world. Nerves of steel are more than required to take part in these extreme sport kinds, not only because of the physical hardness but also because the practice of these activities can be very dangerous. To advertise and select participants for four events taking place in the Netherlands, production company De Haaien developed a series of cromo to be broadcasted on MTV Networks. "Crashed Ice" was the first one whereby we got commissioned to provide sound, voiceover and music. The cromo is constructed visually as an action movie trailer. Therefore, we went for a mixture of music and sfx which enhance this concept. The voiceover was recorded at Pastelle, and is the actual voice of Remo, the skater in the video.